WebsiteDesignOutsource.com blog
Prepare an Asset Handoff for Outsourced Website Design
A careful asset handoff tells an outsourced website designer what files may be used, where they belong, and who approved them.
An asset folder without context creates avoidable questions. A useful handoff connects each image, logo, icon, or font to its purpose, permission, and owner.
Give each asset an identity
Use a clear filename and record what the asset shows, its intended page, crop guidance, alternative text, and source. Keep the original file when it may be needed later.
Record usage rights
State the license or approval record and any restrictions. The designer should not have to infer whether a file can appear on a public page.
Separate approved from exploratory files
Use folders or a simple status field. An attractive draft can easily be mistaken for the chosen asset when both have similar names.
Check the rendered result
Review the crop, focal point, contrast, loading treatment, and alternative text in the page. Asset approval is about the asset in context, not only the source file.
Further reading
Set practical performance rules
Create usable brand guidelines
Source
Creative Commons, license basics
Frequently asked questions
Should the designer choose stock imagery?
Only when that responsibility is explicit and the license record is retained. The brief should state whether new imagery is allowed.
Who approves alternative text?
The person who understands the image's purpose and audience should approve its meaning. A technical reviewer should check that the text is attached correctly.