WebsiteDesignOutsource.com research
Acceptance Criteria for an Outsourced Website Brief
How to turn a website brief into testable outcomes for design, content, and engineering.
A brief is more useful when it describes how approval will be decided. Acceptance criteria connect audience needs to observable behavior across design, content, accessibility, performance, and handoff.
Write criteria that can be checked
State the route or component, user action, expected result, environment, evidence, and owner. Avoid words such as polished or intuitive unless they are paired with a concrete review method.
Methodology
This synthesis draws on web standards, service design, and software verification guidance. Criteria still need to be adapted to the site’s audience and risk.
Key Stats
Key Takeaways
Sources
1. WCAG 2.2 Accessibility criteria.
2. OWASP ASVS Security verification.
3. W3C evaluation Testing methods.
4. GOV.UK service manual Service guidance.
5. Nielsen heuristics Usability review.
6. web.dev performance Performance guidance.
7. Google SEO starter guide Search basics.
8. HTML standard Platform behavior.
9. NIST SSDF Development practices.
10. GitHub pull requests Review workflow.
Further reading
Outsourced design review rubric
Related Research
Frequently asked questions
Who writes acceptance criteria?
The accountable owner should approve them, with input from design, content, engineering, and QA.
Can criteria change after work starts?
Yes, but record the change, reason, impact, and new approval owner.
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